The Estée Lauder Companies has announced two leadership updates intended to strengthen ELC’s business strategy and ability to “run and transform” with an eye to the future.
 
Andrew Ross will lead Strategy, New Business Development and Integration, as executive vice president. Ross will report jointly to Fabrizio Freda, president and chief executive officer, and Tracey T. Travis, executive vice president and chief financial officer. He will remain a member of the company’s Executive Leadership Team.
 
Daniel Mahler will assume a new role of senior vice president, global transformation and category leadership. Mahler will report jointly to Freda and Travis. He will also become a member of the company’s Executive Leadership Team.
 
Andrew Ross—Executive Vice President
 
Since joining the company in 2016, Ross has played a role in developing its 10-Year Strategic Compass and a global growth strategy that helps to drive long-term sustainable performance. Ross has been critical in developing and collaborating closely with company leaders to drive many of the strategic choices that have helped achieve a strong track record of performance, particularly against a backdrop of increasing volatility and accelerated forces of change.
 
Ross’ evolved role leading Strategy, New Business Development and Integration will leverage his entrepreneurial abilities to deliver acquisition value creation through an end-to-end process with clear accountability and enterprise governance. ELC believes that Ross will enhance the company’s NBD approach through the creation of a new incubation capability to cultivate new brands, establish innovative business models and ultimately drive organic growth. In addition, Ross will now be responsible for the onboarding and integration of newly-acquired brands and minority investments.
 
Ross will continue to oversee the company’s long-term business strategy and identification of priorities for future growth through the development of its Three-Year Corporate Strategy, 10-Year Strategic Compass and Competitive Assessment.
 
Daniel Mahler—Senior Vice President, Global Transformation and Category Leadership
 
Mahler’s appointment will elevate the company’s dedicated Transformation capability, says ELC. He will partner with Ross to align transformational priorities to ELC’s Corporate Strategy and help shape its leadership with new business models, e-commerce and consumer engagement.
 
Mahler joined the company as co-chair, global transformation committee, on secondment from global management consulting firm Kearney in 2018. He worked closely with ELC’s Executive Leadership Team to co-design the company’s integrated transformation model and establish the Global Transformation Team. To date, Mahler has overseen the evolution of the company’s approach to brand innovation, category portfolio management, digital transformation, winning in an omni-channel world, further establishing Asia as a second home market, and sustainability.
 
Mahler will oversee the Global Transformation Team and ELC’s internal consulting team that deploys high-performing capabilities against shifting business priorities. This evolution will provide the Global Transformation Team with strategic thought partnership and resources with a High-Touch, employee-first lens.
 
Additionally, Mahler will also oversee Category Leadership. He will facilitate a process, in support of ELC’s brand-led model, to provide a lens on how the company can win market share in global prestige beauty. He will regularly convene brand group presidents; region leaders; Jane Lauder, executive vice president, enterprise marketing and chief data officer; Carl Haney, executive vice president, global research and development (R&D), corporate product innovation, package development; Greg Polcer, executive vice president, global supply chain; and Ross to maximize ELC’s portfolio of brands, hero products and functional capabilities.